Trusst AI

Defining the language of trust. A visual and verbal identity built for clarity, confidence, and scale.

Overview

Trusst had the ambition to redefine CX and make it compelling again. Refract worked directly with their marketing team to deliver a full creative transformation: a confident, playful rebrand that flipped the category conventions and gave Trusst a platform worthy of its potential.

Year

2025

Scope

Branding

Social Media

Website

Results

A confident, category-defining rebrand that gave Trusst a visual and verbal system worthy of its enterprise ambitions. Bold where CX had gone beige, human where tech had gone clinical.

See it live

Challenges

Trusst set out to redefine CX, and make it feel exciting again. The existing identity played it safe, while the product itself was turning every customer conversation into intelligent action. The brief was to flip the category on its head. Bold, playful, confident, and unmistakably human, without losing the credibility required to sell into enterprise teams.

No items found.

Morbi sed imperdiet in ipsum, adipiscing elit dui lectus. Tellus id scelerisque est ultricies ultricies. Duis est sit sed leo nisl, blandit elit sagittis. Quisque tristique consequat quam sed. Nisl at scelerisque amet nulla purus habitasse.

Nunc sed faucibus bibendum feugiat sed interdum. Ipsum egestas condimentum mi massa. In tincidunt pharetra consectetur sed duis facilisis metus. Etiam egestas in nec sed et. Quis lobortis at sit dictum eget nibh tortor commodo cursus.

Odio felis sagittis, morbi feugiat tortor vitae feugiat fusce aliquet. Nam elementum urna nisi aliquet erat dolor enim. Ornare id morbi eget ipsum. Aliquam senectus neque ut id eget consectetur dictum. Donec posuere pharetra odio consequat scelerisque et, nunc tortor. Nulla adipiscing erat a erat. Condimentum lorem posuere gravida enim posuere cursus diam.

No items found.

Outcome

The refreshed Trusst brand now mirrors the intelligence of the product behind it. Bold, confident, and built for an enterprise audience that still wants to feel something. A unified visual and verbal system gives the team a platform to grow into, and a CX category position that's impossible to ignore.